Category Archives: News

RIP

On January 16, the inventor of Etch A Sketch, Andre Cassagnes, past away at the age of 86. As a tribute, Etch A Sketch released an advertisement honouring their founder. Short, sweet, and meaningful. Advertisements

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Putting Things into Perspective

My Facebook newsfeed is normally covered with marginally funny memes, annoying status updates, and random articles. I often find myself bored of what people share and question why someone thinks it’s even necessary to tell their 756 Facebook friends that … Continue reading

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Iconic Brands Sprucing it Up

The most common attribute about iconic brands is the fact that people recognize them solely on their logo, message and consistency. Lately, it’s becoming a trend to see these well-known brands swap their old and beloved logos for something new … Continue reading

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Social Media: A Positive Perspective

Five years ago, Jordan Hilkowitz was a non-verbal five year old. Today, he hosts a YouTube channel with over 2.5 million viewers and 7,273 channel subscribers. Jordan, who was diagnosed with autism, always had a hard time communicating and making … Continue reading

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Ads are Everywhere

On July 18, the Metropolitan Transportation Authority in New York City announced that it would offer advertising space on the front of the MetroCard for the first time ever. The MetroCard, which is the same size as any business card or credit … Continue reading

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A Huge Step in the Right Direction

We might not have a Target in Canada (yet) but this week, the company’s weekly flyer in the USA featured something that most may not have noticed, but its addition is groundbreaking for an industry that is caught up on … Continue reading

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The Power of Social Media

Have you ever heard of Obermutten? Neither had I until I researched online to find out it’s a small town in Switzerland where 79 people live. That’s right, 79 people. So how did a small town gain my attention… and … Continue reading

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