A few months ago, I told you that the MetroCard in New York was soon going to be covered with ads here. In an effort to produce more revenue while keeping the cost of fares down, New York’s Metropolitan Transportation Authority decided to sell advertising space on the front of the MetroCard. So, who is the first company to be featured? None other than Gap. 10 percent of all MetroCards purchased at the 10 subways stops closest to Gap’s flagship store on 34th and Broadway feature an all blue MetroCard with the slogan, “Be Bright NYC”. The card also doubles as a 20% coupon that can be used from now until November 16th on all purchases bought at the flagship Gap store. No word yet on how much the campaign cost Gap, but I wouldn’t be surprised if it was upwards of $30,000.