Tiffany & Co is best known for its expensive jewellery and amazing engagement rings. Every girl dreams of receiving a little blue box with something special inside. Not to mention, most girls would kill to be Audrey Hepburn in Breakfast at Tiffany’s. A year ago, I was blown away with their love letter campaign that featured different love letters in their store display windows. Each letter shared a romantic story with a piece of jewellery that some lucky lady received from her loved one.
This summer, Tiffany & Co launched a new campaign, What Makes Love True, aimed for the true Tiffany & Co girl; a hopeless romantic. The website features love tips, free love song downloads, true love stories and the most romantic places to visit in New York City.
What is so great about this campaign is that it is really aimed directly at their audience. Would every person visit this website? No. But not everyone is a Tiffany & Co customer. What Makes Love True is a great escape for those romantic souls looking for a place to share, learn and love.