The most common attribute about iconic brands is the fact that people recognize them solely on their logo, message and consistency. Lately, it’s becoming a trend to see these well-known brands swap their old and beloved logos for something new and hip. While sometimes this isn’t the best idea, take the Gap Fiasco for example, but sometimes it is for the better. Brands do not want to appear boring, aged and old. So the best way is to still remain recognizable but spruce it up a bit to appeal to the public.
This month, Ebay released a new logo; the first change in the past 17 years. Ebay’s new logo is fresher and visually appealing but is still identifiable with the Ebay brand.
Earlier in the summer, we also saw these logo changes for Twitter and Microsoft.
These three brands show that you can reinvent a logo without displeasing their audience. What do you think of the latest logo changes from some of the most iconic brands of today?