Every Boy’s Dream

In their latest marketing campaign, Hot Wheels created a real life racetrack complete with a double loop for professional car racers, Greg Tracy and Tanner Foust, to test out. Both cars drove upside down and completed the course, scratch-free. They also set a Guinness World Record. Need I say more? Just watch the video.


About theadstudent

Hi, I'm Jodi! Advertise on the Rise is my personal blog where I can share everything interesting relating to advertising. I love the advertising world and I want to share all the exciting news and concepts that I come across in my day to day life.
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