Four years ago, Justin Bieber posted a few videos on YouTube of himself singing some of his favourite songs to share with his family and friends. Shortly after, he found himself in a room with the pop sensation Usher, signing a record contract. At the age of 18, Justin is one of the most influential celebrities of 2012, earning millions for his music. If anyone knows the power of social media and viral videos, it’s Justin Bieber. That’s why it comes as no surprise that he would take part in, what I would consider, one of the smartest advertising campaigns ever.
A few days ago, a personal video popped up on YouTube with Justin, his girlfriend Selena Gomez, and a few of their friends dancing and singing to a song that no one had ever heard before. What is this song? Why is it so catchy? And who is Carly Rae Jepson?
Reaching thousands of views after only a few hours of the video being posted, it was shortly passed around on every social media outlet available. Everyone got a glimpse of their favourite singer, acting like a normal teenager hanging out and having fun with a group of his friends. I would be lying if I said I haven’t watched the video multiple times.
The song, titled Call Me Maybe by Carly Rae Jepson, was a sure hit. Not only is it extremely catchy, but Justin Bieber introduced it to us. It was soon announced that Carly Rae Jepson was signed by the same record company as Justin Bieber, and she’s also Canadian.
It’s nice to see Justin help out new Canadian artists and take part in a video that was aimed to go viral. Brilliant PR.