Sorry Kim… You’ve Been Replaced

I know what you’re thinking… why are the Kardashians getting even more attention? Well don’t judge me but no matter what this family does, I still love them. They’re honest, they’re crazy, and above all, they’re entertaining. They are great business people and no matter what people say, they do work extremely hard. With divorce announcements and a new baby coming, all in one month, the shocking revelation that Kim has been dropped as the spokesperson for Skechers comes slightly as a shock. On the one hand, the Kardashians are gaining a lot of attention, not the best kind, in the media. But as this family has shown us, any publicity is good publicity. After last year’s Super Bowl ad featuring Kim, Skechers saw a huge increase in Facebook fans — so Skechers knows firsthand the impact the Kardashian Klan had on the brand and how loyal Kardashian fans are. With all this aside, Skechers decided to use a dog during the Super Bowl commercials this year instead of Kim. Although not mentioning the backlash from their “fake marriage”, Skechers simply feels that using a French bulldog will make the brand seem more lovable and gain attention in a new way. They even emphasized that they see a future with the Karadashians and just decided to go in a new route for the upcoming ad. Kim’s contract with the brand did end in December 2011 so realistically this all could have been bad timing.  What do you think? Did the negative Kardashian publicity have an impact on Skechers renewing Kim’s contract?

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About theadstudent

Hi, I'm Jodi! Advertise on the Rise is my personal blog where I can share everything interesting relating to advertising. I love the advertising world and I want to share all the exciting news and concepts that I come across in my day to day life.
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