Have you ever heard of Obermutten? Neither had I until I researched online to find out it’s a small town in Switzerland where 79 people live. That’s right, 79 people. So how did a small town gain my attention… and 13,000 other people? A little thing I like to call Facebook.
I’ve always known first-hand the impact Facebook could have on a brand, but this story is quite remarkable. A restaurant in Obermutten created a Facebook account and promised that for every person who “likes” the page, they will print out your profile and put it up on the community noticeboard. Check out the video below to see what happened.