The Power of Social Media

Have you ever heard of Obermutten? Neither had I until I researched online to find out it’s a small town in Switzerland where 79 people live. That’s right, 79 people. So how did a small town gain my attention… and 13,000 other people? A little thing I like to call Facebook.

I’ve always known first-hand the impact Facebook could have on a brand, but this story is quite remarkable. A restaurant in Obermutten created a Facebook account and promised that for every person who “likes” the page, they will print out your profile and put it up on the community noticeboard. Check out the video below to see what happened.


About theadstudent

Hi, I'm Jodi! Advertise on the Rise is my personal blog where I can share everything interesting relating to advertising. I love the advertising world and I want to share all the exciting news and concepts that I come across in my day to day life.
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