I’m a fan of out-of-the-box advertising and this one is definitely a winner. McDonald’s has launched a new campaign titled “The Best Fries on the Planet” – and they don’t need to try and convince me, I already agree! But after seeing their billboard located in Chicago, I was really impressed. The billboard is very simple; replicating the exact look of their fry carton with extremely bright lights acting as the fries. What is more amazing is the fact that the “Fry Lights” can be seen 3 miles away. McDonald’s also has a new commercial to accompany the campaign which is really quite cute.