Traditional forms of advertising are slowly in the decline. Digital video recorders, such as PVR or Tivo, have diminished the effects of TV commercials. Newspaper advertising has decreased caused by online news sites. Radio has been replaced with iPods. Advertising is nowhere near the decline though; it has just become tougher for advertisers to come up with ways to get their message delivered.
Instead of advertisements taking up all of the creativity, the actual delivery of the ad has become a creative challenge. Unique ways to gain attention are popping up all over the place. Guerrilla marketing, aerial displays and mobile ads are already becoming more and more popular.
Facebook recently launched a program where it pays people 10 cents in Facebook credits to view ads. Facebook credits are a form of money that can be used only through Facebook, mostly for games and different apps. Although 10 cents doesn’t seem very advantageous, why not get paid to watch an ad you’d be forced to watch anyways? And now that Facebook has launched Facebook Deals, their version of an online-coupon source, the Facebook credits earned through viewing the ads can also be used to purchase the discounted deals. Will you watch ads in return for some Facebook cash?