Topshop is a British clothing store that has grown in popularity over the past few years with their up-to-date fashion, trendy accessories and reasonable price tags. While keeping up with their British roots, they are now in over 20 countries and are even coming to Canada this summer. In addition to this major expansion, Topshop is continuing to make headlines with their innovative idea: the virtual change room.
Exactly as it sounds, the virtual change room will let visitors try on clothing without actually waiting in line for a change room and trying clothes on. Right now the virtual change room is being tested out in their Moscow location, but I have a feeling this will catch on and we will be seeing virtual change rooms in stores around Canada soon enough.
Check out the video below to see how the virtual change room works: