Zynga, the creators behind the famous Facebook game, Farmville, has teamed up with Lady Gaga to create a new game called Gagaville. Launched on May 17th,  Gagaville is virtually the same as Farmville, but with slight changes like caring for unicorns and crystals rather than chickens and cherry trees. Gagaville will also give visitors a sneak peak of Lady Gaga’s newest album, Born This Way, which will only be released on May 23rd.

The odd pairing doesn’t make much sense initially but Lady Gaga is notorious for being eccentric and always provides solid explanations for her ideas. Although, when asked about Gagavile, Lady Gaga released this statement referring to the collaboration:

“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before. Zynga has created a magical place in ‘Farmville’ where my fans can come play, and be the first to listen to the album.”

Indeed, a pop artist has never teamed up with a social gaming company, but the connection between the two is still unclear. Lady Gaga’s reasoning is especially unimpressive considering she is one of the most innovative pop stars of the decade. Seeing that the only reason why the two teamed up is because it has never been done before lacks creativity and further proves that the only possible reason for the collaboration is to trade and increase fans for one another.

Farmville has approximately 46 million players each month, and Lady Gaga has 34 million Facebook friends, 10 million Twitter followers, 5 Grammy awards and sold out shows across the country. Is the fact that they are both hugely popular really grounds for them to join forces?



About theadstudent

Hi, I'm Jodi! Advertise on the Rise is my personal blog where I can share everything interesting relating to advertising. I love the advertising world and I want to share all the exciting news and concepts that I come across in my day to day life.
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