Last night I watched the 85th Oscar Academy Awards, along with 40 million other viewers, to see my favourite celebrities all in one room, celebrating the ‘best’ movies from the past year. There really wasn’t much hype this year, advertising-wise, like in previous years, but I did walk away with one very useful piece of advice. No matter how many people see you fall, pick yourself up, laugh it off, and move forward.
It is an understatement to say that I used to love playing with Barbies as a kid. I had baskets of Barbies, Kens, Skippers, Stacies and Kellys (which probably went over most of your heads if you weren’t a real Barbie fanatic). I remembering bringing at least 10 of my utmost favourite Barbies on every vacation, just to ensure I would have something to play with on the plane or in the car. My Barbie days are long gone, but I still get excited when I see something cool in regards to my favourite childhood toy.
In an effort to hype up the new release of Barbie’s dream house debuting this fall, Mattel has put Barbie’s old house on the market… for only $25,000,000! Mattel has ‘hired’ Josh Altman, from the reality show, “Million Dollar Listing: Los Angeles”, as the real estate agent and put up a listing on the real estate website, Truvia.
If you’re in the market for a new home in Malibu, take a look at what Barbie’s Dream House has to offer! The house comes complete with 150 feet of private sandy beach, pink crown molding, diamond encrusted accents and ‘plenty of space to park a private pink jet’. Hopefully you’ll be OK with the fact that it only has one bedroom, but a bachelorette pad has never been cooler!
On January 16, the inventor of Etch A Sketch, Andre Cassagnes, past away at the age of 86. As a tribute, Etch A Sketch released an advertisement honouring their founder. Short, sweet, and meaningful.
I normally have a Super Bowl post with some of my favourite ads featured at the big game. This year, I decided to change it up. Philidelphia Ad Agency, Red Tettemer + Partners, has released BINGO cards to play during the Super Bowl; and the best part is, if you get a line, you win a free TV! All you have to do is spot what it says on the card during commercials, like talking babies or a prom scene, and if they make up a line, you win. Good luck everyone and enjoy the Super Bowl!
Grip Limited, a Toronto based ad agency, celebrated their tenth anniversary by letting a group of 10 year-olds take over. I think they nailed it.
My Facebook newsfeed is normally covered with marginally funny memes, annoying status updates, and random articles. I often find myself bored of what people share and question why someone thinks it’s even necessary to tell their 756 Facebook friends that they went to the gym at 6am and that they feel great! Yawn. Perhaps it’s because I work in the marketing world, so I tend to look at what people share on social media with a magnifying glass. The way I see it, a person’s Facebook page is really their very own brand page, and selling me your life stories such as, “My English Prof sucks!” or “I was so wasted this weekend I lost a shoe!” is just not cutting it. I am not buying what you’re selling.
But every so often, I find some status updates extremely interesting. The articles can be informative. The memes can make me laugh. And most importantly, I’m learning about what people are interested in (unless it’s about working out… in that case, I don’t care how many kilometres you ran today).
Over the past few weeks, I’ve noticed a video being shared numerous times. #FirstWorldProblems. Doesn’t seem like anything new, this ironic joke has been going on for a while now. Nevertheless, I decided to watch the video that was continuously being posted. The video is a shocking portrayal of how ridiculous it is to complain about First World Problems, or the lack thereof.
Filmed in Haiti, on the same streets where many of the people in the video live, Haitians read actual tweets that people have tweeted with the #FirstWorldProblems hashtag on Twitter. With an array of people chosen to be featured, some are old while others are young; it really puts into perspective that these problems are ridiculous. Of course, we already knew that – at least some of us.
The idea of the commercial is to really display how lucky we have it living in a first world country. Some people in Haiti don’t have a home. Many of them are orphans. And you don’t need to go to Haiti to find this misfortunate, as it truly can occur anywhere. The point that is trying to be made is to ‘think before you tweet.’ There are bigger things in life than complaining about something that a person elsewhere would love to have. As the PSA states, First World Problems are not problems at all.
The campaign was made for Water is Life, an organization that helps give clean water to those in need in third world countries and the video was produced to promote the organization and hopefully increase donations. As of today, the YouTube video has 1.7 million views after being posted only 3 weeks ago.